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New Top Case Prize for EM Strasbourg Business School in 2014
Publié le August 20, 2014, Mis à jour le January 13, 2016
On 21st May 2014, the Case Studies and Teaching Media Publishing Center (CCMP) of the Paris Chamber of Commerce and Industry awarded the Top Case Prize for Marketing to Claire Roederer (EM Strasbourg) and Ulrike Mayrhofer (IAE Lyon) for their case study entitled «Abercrombie & Fitch : Experiential Marketing on an International Scale », which focuses on the American brand’s expansion to the European market.